October 23, 2016

Make Sure That Employers Can Find You

If you’re a job seeker, you’re going to want to make sure that employers can find you. At the same time that you’re trying hard to find a job, employers are actively looking to hire people just like you. If you play your cards right, it’s not that far fetched that your next job will find you.

Job recruiter with massive binoculars looking for job seekers

As a job seeker, your goal is to make it as easy as possible for employers to find you. Now that doesn’t mean that they Google you and find all of your private information. It means that you actively build your personal brand and create a powerful digital footprint that will capture a recruiter’s attention and encourage them to reach out to you to fill their job openings.

If you want to make sure that employers can find you, you need to create an impressive online presence that’s supported by your personal brand. You can do this by:

  • Social Media – Follow and engage your favorite brands on social channels like Twitter, Facebook, Instagram, and Snapchat.
  • Blogging – Start a blog that highlights your skills and expertise. Utilize SEO strategies that allow your content to rank in the search engines where employers might stumble upon it.
  • Website – Create a professional website that acts as your digital resume and portfolio.
  • LinkedIn – Be active on LinkedIn. Use this online networking tool to connect with key people in your niche.
  • Job Boards – Use job boards to post your resume. Ensure that you utilize the right keywords that are associated with your skill set and experience.
  • Public Speaking – Log some face time as an expert. This will help with name recognition and also allow you to share your expertise with the world.
  • Get Quoted – When you are quoted as an expert, employers will take notice.

All of these methods will help to put you in the spotlight so that you get noticed by employers. When employers start to associate your name with their desired skill set, they’re much more likely to reach out to you about open positions. If you don’t do these things, it’s likely that you’ll slip through the cracks. Then it’s up to you to find a job through the traditional job search grind.

Now just because a recruiter reaches out to you about a job, it doesn’t mean you’ll automatically get the job. You’ll still have to jump through the typical job search hoops (interviews, resumes, reference checks, etc.), but you will be one step ahead of the competition. When you make yourself stand out so that you get noticed, it is a huge advantage that you can capitalize on.

The best way to become gainfully employed is to build a digital footprint and boost your personal brand so that employers can find you. At the same time, you need to actively search for a job too. By implementing both of these job search strategies you’ll be one step closer to your next paycheck.

About this Author 

Derek Lennon is a skier and writer who lives, works, and plays in the mountains. He travels the globe in search of snow and adventure. Life has allowed him to live and work all over the world doing cool jobs and loving every minute of it.

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