November 17, 2017

What Does A SEO Specialist Do?

According to, there are over 1.2 billion websites online right now – and that number is constantly growing. The Internet is monstrous. The amount of data that is available online is overwhelming. So how can a business stand out against all of the competition? That’s what SEO, or “Search Engine Optimization,” is all about.

Graphic showing the search engine optimization concept

In today’s modern world, every business (and every job seeker) needs a web presence. It’s essential that people can find you online. But in order for your website to rank high in the search engines, it needs to be properly optimized. If SEO isn’t a priority, your site will be lost in the endless online world. And that’s not good for business.

Everyone from travel bloggers to Fortune 500 companies need to focus on SEO to be discovered and to grow their business.The goal of an SEO specialist is improve a website’s ranking in search engines like Google or Bing. By increasing the traffic on a website, it helps a business to reach its full potential.

SEO is a job that didn’t exist a generation ago and its constantly evolving. An SEO specialist needs an in-depth knowledge of websites, search engines, coding, blogging, and more. It’s their job to create long term and short term strategies that help businesses get more hits on their site.

In order to grow traffic, an SEO Specialist will:

  • Optimize Websites
  • Research Trends
  • Create Content Calendars
  • Analyze Data
  • Integrate Keywords And Phrases
  • Monitor Search Engine Updates
  • Coordinate With Businesses
  • Increase Link Building
  • Run Marketing Tests
  • Maximize URLs
  • Generate Content
  • Drive Traffic

An SEO Specialist might work for a specific company, find contract jobs, or work as a consultant. Typically a SEO Specialist will need experience in online marketing, knowledge of programming languages, and bachelor’s degree in a relevant field to find work. Sometimes a SEO specialists will learn the niche via a hobby blog and then grow their skill set from there. There is also a growing number of SEO certifications that are available for aspiring SEO specialists. Once established, an SEO specialist can make between $45,000 and $85,000 per year.

Everyone’s online and that means that Search Engine Optimization is big business. Are you ready to learn SEO and explore this exciting career path?

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