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College Athletics Jobs and Careers - Outsourced Sports Marketing and Athletics PromotionsIt takes a big team to maintain a college athletics program, and it takes a lot of money to keep the program moving forward. Colleges and universities turn to experts in marketing relationships to provide the sponsorship for the products and services that help the games go on, like these:
One of the biggest sources for this kind of service is ISP Sports, providing what they call "comprehensive multimedia sports marketing" to these universities: Alabama Sports Marketing is big business — using multimedia as fast as new media can be developed — combining sales, public relations, media relations, sports and education experience and business management. Here are some of the ways you see sports marketing in action:
To further make an example of this big company, let's take a look at one team at ISP Sports, the people who manage the outsourced marketing for Georgia Tech. Matt Brown is Associate General Manager for Georgia Tech. A Stetson graduate, Matt has a Masters in Sports Administration from Georgia Southern. He was Director of Athletic Marketing and Promotions at his alma mater before he took this job at ISP. Now, Matt is responsible for business development and management assistance for the Georgia Tech sports business. Matt Molde is Assistant General Manager for Georgia Tech. He graduated Ohio University and earned a Masters in Sport Management at West Virginia, then was a graduate marketing intern at the University of South Carolina. His move to private enterprise was with Host Communications, working for the NCAA and Southeastern Conference. As you see, these business managers are no strangers to college sports. Rounding out the team is Brian Pulley, Account Executive for Georgia Tech. Brian's Bachelor degree from Middle Tennessee State is in Mass Communications, and his Masters in Sports Administration is from Belmont University. By the time he graduated, he'd worked in sales with The Tennessean, American Heart Association and Dunbar Armored. He then served an internship with the Ohio Valley Conference before he became an Account Executive. His job on the team is corporate sponsorship sales, fulfillment and administration for Georgia Tech. A position within a college or university that's related to this work is the Athletic Program Fund-raising and Development Director. Career tracks here are likely to include steps like college student; Marketing Assistant; Public Relations and Fund-raising. A job as Athletic Program Fund-raising and Development Director can lead to Athletic Department Fund-raising and Development Director at a larger college with more prestigious sports programs. You can get a start by volunteering to be on the fund-raising committee for a nonprofit cause you care about. Volunteer to do fund-raising, or look for an internship, at your school's Athletic Department. An outsourced marketing of a different kind is OCSN—the "Official College Sports Network." This company maintains official athletic websites for 145 college athletic departments, conferences and associations. Their network includes sites for 55% of all Division 1-A athletic departments (according to the company). They also market other companies' products to the college sports fans who visit these websites. According to OCSN, "Unlike professional sports enthusiasts, college sports fans are unique because they have most likely spent 4 years of their lives at the university." They estimate the retail sales of college sports merchandise in 1999 at $2,700,000,000. This is second only to the NFL in merchandise sales. Big business indeed. You'll find links to these and other key employers in the Outsourced College Athletics Marketing field in the Links to Key College Athletics Employers page College Sports Employer Links >>> . | |||||||||
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