Cruise Line Job History - From Necessity to Pleasure Trip
In 1974, to boost a declining market, Cunard Line Limited, the company running transatlantic travel service between New York and London with the Queen Elizabeth II, hired international celebrities to perform cabaret acts aboard ship. They advertised the crossing as a vacation/entertainment experience with Las Vegas-caliber shows.
The cruise industry broke new ground again in the 1980s launching a fleet of giant passenger liners, some capable of carrying over 2,000 people. These megaships were built exclusively for vacationers, maintaining a cruising schedule to sun-drenched locales around the globe. Unlike their predecessors, this fleet was designed as all-inclusive magnificent floating hotels with casinos, running tracks, spas, champagne and caviar bars, basketball courts, private stateroom verandahs, and three-story nightclubs. Suddenly, ports of call were not the main selling point for travelers. Instead, people were interested in the whole experience of just being on board. Carnival Cruise Lines made quite a splash marketing its shipboard experience rather than its destinations to the vacationing public.
Where have the wealthy pleasure cruisers gone? The upscale cruise lines found their niche as well by using a fleet of smaller ships that can visit secluded ports, avoiding the popular bustle of big-name destinations. Additionally, concern for the environment has created cruise itineraries that involve ecologically friendly agendas. Termed "eco-tours," this new branch of the tourism industry balances the needs of the environment with the desire to see the world. Companies specializing in eco-cruises focus on education, wildlife, and relaxation, rather than entertainment, gambling, and margaritas. The ships are small and fares are often high, but they guarantee exotic, quiet destinations and a healthy conscience. The markets continue to grow steadily for these specialized companies.